Your business,
found by the
right people.
I am a freelance SEO Consultant based in Leicester. I help UK ecommerce brands and local businesses build organic traffic that doesn’t stop the moment you pause your ad spend. 15 years of experience, a handful of clients at a time, and results I can actually show you.
No mystery, no fluff —
just clear, consistent work.
Every client gets a structured approach built around their business. Here’s exactly what working with SEO Depot looks like from day one.
Deep dive audit
Before anything else, I dig into your site. Technical health, current rankings, competitor landscape, and where the biggest opportunities are hiding.
A strategy built for you
No templates. I build a prioritised plan around your specific goals — whether that’s ranking for local searches, driving ecommerce sales, or both.
Consistent monthly delivery
Every month you get a clear breakdown of what’s been done, what’s improved, and what’s coming next. No vague updates, no radio silence.
Results that compound
SEO builds on itself. The work done in month three makes month six stronger. Unlike paid ads, the value keeps growing long after the work is done.
A freelance SEO Consultant that helps
your actual business.
No packages picked off a shelf. Every strategy starts with understanding what your site, your market, and your goals actually need.
Ecommerce SEO
Product page optimisation, category architecture, organic shopping feeds, and commercial keyword targeting that turns search intent into actual sales.
Learn moreLocal SEO
Get found in Maps, the local pack, and area searches. For trades, hospitality, professional services — any business where location is everything.
Learn moreGEO — AI Search
Optimise for ChatGPT, Gemini, and Google AI Overviews. Be the answer in AI search, not just in the blue links — the gap between those who do this and those who don’t is growing fast.
Learn moreTechnical SEO
Speed, crawlability, Core Web Vitals, schema, canonicals — the foundations everything else is built on. Most sites have more technical issues than they realise.
Learn moreSEO Audits
A thorough, prioritised report on exactly where your site is strong, where it’s losing ground, and — critically — what to fix first for the biggest impact.
Learn moreSomething else?
Content strategy, competitor analysis, one-off consultations, platform migrations — if it’s an SEO problem, I’ve probably solved it before.
Get in touchFrom first hello to
measurable growth.
A clear process, complete transparency, and no surprises — you’ll always know what’s been done and why.
30 minutes, zero obligation. We talk about your business, your goals, and whether SEO is the right move right now.
I audit your site properly, analyse your competitors, and put together a tailored strategy with a clear scope of work and realistic timelines.
Clear deliverables every month. Direct access to me — not an account manager. Regular reports showing what’s moved and what’s next.
Good SEO doesn’t stop working when you log off — and this is the part I enjoy most. Every improvement builds on the last, so six months in your site is stronger than it was at three, and twelve months in, stronger still. Watching a business go from invisible to the go-to result for searches that actually matter is what this is all about.
Why work with me over
an agency?
It’s a fair question. Here’s an honest look at what you actually get — and what you don’t — with each.
Ready to try a better way?
Book a free 30-minute call and let’s talk about what your site actually needs.
An expert in your corner — not an agency on your invoice.
I’ve been doing SEO since 2011. I’ve endured countless algorithms and seen the industry evolve through the years. I have gained experience in knowing what actually moves the needle when it comes to SEO.
I work with a deliberately small number of clients so I can give each one proper attention. When you work with me, you’re talking to the person actually doing the work, not being managed by someone managing someone else. That’s not just a selling point; it changes the quality of what you get.
Start a conversationBuilt around you,
not a price list.
Every engagement is scoped individually after an initial conversation. The below gives you a sense of who I typically work with and what to expect — but your quote will be based on what your site actually needs.
You serve customers in a specific area and need to show up when they search locally — in Maps, the local pack, and area-specific searches. You want more enquiries without relying entirely on word of mouth or paid ads.
- Trades, hospitality and professional services
- Businesses targeting one or a few locations
- Sites with under 50 pages
You have an online store with solid products but organic search isn’t pulling its weight. You’re either over-reliant on paid ads or simply not visible for the searches your customers are making.
- Shopify, WooCommerce or Magento stores
- Brands targeting UK-wide or national searches
- Sites with 50–5,000 products
Your site is large, technically complex, or operating in a competitive space. You might need international SEO, a platform migration, or a full content programme — work that requires a deeper level of involvement.
- Enterprise ecommerce or multi-location businesses
- Sites with 5,000+ pages or complex architecture
- Businesses needing GEO or AI search strategy
Not sure where to start?
Let me take a look.
Send me your URL and I’ll have a look at what’s going on — no cost, no obligation, just an honest take on where your site is and what might be worth doing.