More organic traffic.
More sales.
Less ad spend.
You’ve built a quality store with products worth finding. But without visibility in organic search, customers who’d love what you sell simply never find you. As a freelance ecommerce SEO consultant based in Leicester, I work with online stores to fix that.
Ecommerce SEO isn’t like
other SEO.
Most SEO advice is written for blogs and lead-gen sites. Online stores have fundamentally different challenges — and generic strategies often make things worse. Working with a freelance ecommerce SEO consultant like me means that you’ll get a structured and honest approach to improving your websites presence online for pages that matter the most. Your category pages and products!
- Thousands of near-identical product pages causing duplicate content issues
- Faceted navigation and filters creating crawl traps and index bloat
- Category pages that rank for nothing because they’re too thin
- Out-of-stock products wasting crawl budget and losing link equity
- Over-reliance on paid ads with no organic foundation to fall back on
- Platform limitations (Shopify, Magento, WooCommerce) handled incorrectly
- Content differentiation strategy for product pages at scale
- Crawl budget optimisation and intelligent noindex configuration
- Category page SEO that targets high-intent commercial keywords
- 301 and 410 management strategy for inventory changes
- Organic strategy that compounds — traffic that keeps working after the work is done
- Platform-specific expertise for Shopify, WooCommerce and Magento
Clear work, every
single month.
No vague “ongoing SEO work”. Every month you’ll know exactly what’s been done, what’s improved, and what’s coming next.
Technical SEO audit & fixes
Crawl analysis, Core Web Vitals, structured data, canonicals, site speed — issues identified and actually fixed, not just reported in a spreadsheet.
Category & product page optimisation
Keyword mapping, title tags, meta descriptions, heading structure, and content improvements across your highest-value commercial pages.
Content strategy & creation
Buyer guides, comparison content, and blog posts that capture informational traffic and funnel it toward your product and category pages.
Link building
Relevant, white-hat link acquisition from UK publications and industry sites. No spam, no shortcuts — links that actually move rankings.
Keyword tracking & reporting
Monthly report covering rankings, organic traffic, and conversions — plain English, no vanity metrics. You’ll always know what’s actually moved.
Direct access to me
Questions, updates, quick wins — you can reach me directly. No ticket systems, no waiting for a scheduled call with someone who wasn’t doing the work.
From first conversation to
ranking store.
A clear process so you always know what’s happening and why.
Send me your URL. I’ll take a look at what’s going on — technically, commercially, competitively — and we’ll talk through what I find.
Based on your site, your market, and your goals, I’ll put together a tailored plan with clear priorities — not a generic checklist.
Real work, every month. You’ll get a clear breakdown of what’s been done, what’s moved, and what’s coming next — no fluff.
Good SEO doesn’t stop working when you log off. Every improvement builds on the last — your store gets stronger every month.
Common questions about
ecommerce SEO.
How long does ecommerce SEO take to show results?
Typically 3–6 months to see meaningful movement, with the biggest gains between months 6–12 as rankings compound. Technical fixes and quick wins can show results sooner. I’ll always give you an honest view of what’s realistic for your specific site and market — not a promise I can’t keep.
Do you work with Shopify? What about WooCommerce and Magento?
Yes — all three are my most common platforms. Each has its own SEO quirks. Shopify handles canonicals in a specific way that trips people up; WooCommerce generates index bloat without careful configuration; Magento has complex crawl budget and faceted navigation challenges. I know them all well and know exactly what to look for on each.
My store already runs paid ads. Do I still need SEO?
Paid ads are great for immediate traffic but you’re renting that visibility — the moment you pause spend, it stops. SEO builds an asset that keeps delivering after the work is done. Most of my ecommerce clients come to me specifically because they want to reduce their reliance on paid ads, not replace them entirely.
Should my ecommerce site have a blog?
Yes — a well-planned content section captures high-volume informational searches and funnels that traffic toward your product and category pages. It also builds topical authority which helps your commercial pages rank. I’ll build a content strategy based on your actual product range and what your customers are genuinely searching for.
How is working with you different from an SEO agency?
With an agency you typically get an account manager who passes work to a junior you’ve never spoken to. With me, you get direct access to the person with 15 years of SEO experience actually doing the work on your site. No handoffs, no templates, no lock-in contracts. Just focused, transparent work on your store.
Do you sign long-term contracts?
No. I work on a rolling monthly basis — you can stop at any time. I keep clients through results, not contracts. In practice, most clients stay because the compounding nature of SEO makes it increasingly valuable over time.
A freelance ecommerce SEO consultant — not an agency on your invoice.
I’m Brad, a freelance ecommerce SEO consultant based in Leicester with 15 years of experience working with UK online stores. I’ve worked on Shopify, WooCommerce and Magento stores of all sizes. Whether you are an independent retailer competing against big players or an established brand looking to scale organic revenue, I can help.
I work with a deliberately small number of clients so I can give each one proper attention. When you work with me, you’re talking to the person actually doing the work on your store — not being managed by someone managing someone else. That’s not just a selling point; it changes the quality of what you get.
Start a conversationReady to grow your
organic sales?
Send me your store URL and I’ll take a look — no cost, no obligation, just an honest view of where your ecommerce SEO stands and what’s worth doing.