Be the answer in
AI search, not just
the blue links.
Search is fundamentally changing. More and more people are getting answers from ChatGPT, Gemini, and Google’s AI Overviews instead of clicking through to websites. GEO — Generative Engine Optimisation — is how you make sure your business is the one they recommend.
Search has changed.
Has your strategy kept up?
GEO stands for Generative Engine Optimisation — optimising your online presence so AI tools recommend, mention and cite your business when people ask questions in your space.
Someone types a query → Google shows 10 blue links → they click through to your site. You need to be on page one.
Someone asks ChatGPT or Gemini a question → the AI gives a direct answer and recommends specific businesses. You need to be the one it recommends.
How I get your business
recommended by AI.
GEO is still an emerging discipline — but there are clear, proven signals that influence whether AI tools recommend your business. Here’s what I focus on.
Brand mention audit
Using tools like Waikay to understand how AI currently perceives your brand — what it says about you, where it’s wrong, and where the gaps are.
Authority content creation
Creating well-structured, factual content that AI models are trained on and cite — the kind that establishes your expertise in your niche clearly and unambiguously.
Content Gap Analysis
Understanding query fan-out for your topics to identify where the gaps are compared to your competitors.
Online reputation signals
Reviews, mentions, citations and third-party coverage all feed into what AI knows about you. I help build the signals that matter most.
E-E-A-T optimisation
Experience, Expertise, Authority, Trustworthiness — the signals Google and AI tools use to decide whose content to surface. I make sure yours are as strong as possible.
Ongoing monitoring
AI search results change constantly as models update. Regular monitoring via Waikay and manual prompting to track your visibility and catch any issues early.
Common questions about
GEO and AI search.
Is GEO replacing traditional SEO?
Not replacing, complementing. Traditional SEO still matters enormously and will for the foreseeable future. But the share of searches that happen via AI tools is growing fast, and the businesses that adapt now will have a significant advantage. The smart move is to do both.
How do you measure GEO performance?
Through a combination of tools like Waikay (which tracks your brand visibility in AI prompts), manual prompt testing across platforms, and tracking referral traffic from AI tools in your analytics. It’s a newer discipline so measurement is still evolving but we can track meaningful signals right now.
My business is small — is GEO relevant to me?
Very much so for local and niche businesses. When someone asks ChatGPT “who’s the best plumber in Leicester?” or “what’s a good ecommerce SEO consultant in the UK?” you want to be the answer. The businesses that get mentioned in those answers now are building a significant advantage.
How is GEO different from just doing good SEO?
Good SEO and GEO are very similar. Strong, authoritative content and E-E-A-T signals feed into GEO too. But GEO also involves specific strategies around how AI models consume and cite information, brand mention signals across the web, and structured data that goes beyond traditional search optimisation.
A freelance SEO consultant who actually understands AI search.
I’m Brad, a freelance SEO consultant based in Leicester. I’ve been doing SEO since 2011 and I’ve watched the industry evolve through every major shift. GEO is the next evolution, and I’ve been tracking it closely since it emerged.
I work with a deliberately small number of clients so I can give each one proper attention. When you work with me, you’re talking to the person actually building your AI search visibility, not being managed by someone managing someone else. That’s not just a selling point; it changes the quality of what you get.
Start a conversationReady to show up in
AI search?
Send me your website and I’ll check how your business currently appears when people ask AI tools about your industry.