Get found by customers
in your area.
When someone searches for what you do in your town, city or region — you need to show up. In Maps, in the local pack, in the results that actually get clicked. That’s what local SEO does, and it’s what I specialise in.
Built for businesses that
serve a local area.
Local SEO is different from national SEO. It’s about dominating search in your specific area — not competing with the whole internet.
Plumbers, electricians, builders, roofers — trades that rely on local enquiries and word of mouth.
Restaurants, cafés, hotels, pubs — venues where being found nearby is everything.
Solicitors, accountants, dentists, clinics — services where local trust is the deciding factor.
Shops, showrooms, studios — any business with a physical location that needs foot traffic.
Everything needed to
dominate local search.
Local SEO has a clear set of levers. I pull all of them — consistently, every month.
Google Business Profile
Full setup and ongoing optimisation of your GBP — categories, attributes, photos, posts, Q&A, and everything Google uses to decide who shows in the local pack.
Local citation building
Consistent listings across the UK directories that carry weight — Yell, Thomson Local, Bing Places, Apple Maps, and industry-specific directories relevant to your sector.
Review strategy
A practical system for generating genuine reviews from happy customers — plus guidance on how to respond to all reviews in a way that helps your rankings.
Location page optimisation
Service area pages written for the searches your local customers actually make — not generic copy, but pages that target real local intent.
Local keyword research
Finding the exact searches your local customers make — including near me searches, town/city modifiers, and service-specific local terms you might not have considered.
Monthly reporting
A clear monthly report on your local rankings, map visibility, and website traffic from local searches — plain English, no jargon.
From zero visibility to
local go-to.
Local SEO has a clear process. Here’s how I approach it.
I review your current local presence — GBP, citations, rankings, and what your local competitors are doing that you’re not.
GBP optimisation, NAP consistency, and priority citation building. Getting the fundamentals right makes everything else work better.
Monthly work on content, citations, reviews, and GBP posts — the consistent activity that keeps pushing your local rankings up.
More visibility in Maps and local results means more calls, more enquiries, more bookings — from customers who are already looking for what you do.
Common questions about
local SEO.
How long does local SEO take?
Local SEO typically shows results faster than national SEO — many clients see meaningful movement in Google Maps and local pack rankings within 2–3 months. The fundamentals (GBP, citations, NAP consistency) have a relatively quick impact once they’re in order.
Do I need a website for local SEO?
You can rank in Google Maps without a website, but having one significantly improves your results. Your website and GBP work together — each one reinforces the other. If you don’t have a site, that’s something we can discuss as part of the engagement.
What’s a Google Business Profile and why does it matter?
Your Google Business Profile is the listing that appears in Google Maps and the local pack (the map results at the top of Google). It’s often the first thing a potential customer sees. A well-optimised GBP is the single most important local SEO asset you have.
I serve multiple areas — can you help with that?
Yes. Multi-location and service area businesses are very common. Whether you serve a county, a region, or multiple towns, I’ll build a strategy that covers all the areas that matter to your business — including individual location pages where appropriate.
Can you help with negative reviews?
I can advise on how to respond to negative reviews in a way that’s professional and actually helps your rankings. I can’t remove legitimate reviews — no one can — but handling them well makes a real difference to how potential customers perceive your business.
A freelance local SEO consultant to help you grow.
I’m Brad, a freelance SEO consultant based in Leicester with 15 years of experience helping UK businesses get found locally. From trades and hospitality to professional services and local retailers, I know exactly what it takes to show up when local customers search for what you do.
I work with a deliberately small number of clients so I can give each one proper attention. When you work with me, you’re talking directly to the person doing the work, not an account manager passing tasks to a junior. That’s not just a selling point; it changes the quality of what you get.
Start a conversationReady to get found in
your local area?
Send me your website and I’ll take a look at your local visibility — no cost, no obligation.