Find out exactly
what’s holding
your site back.
Most sites have more SEO issues than their owners realise. A proper audit doesn’t just list problems — it tells you what to fix first, why it matters, and what the realistic impact will be. That’s what you get from me.
A proper audit covers
every part of your site.
Not a quick automated scan — a genuine expert review that catches what automated tools miss.
Technical health
Crawlability, indexation, site speed, Core Web Vitals, canonicals, redirects, schema markup, and mobile usability.
On-page SEO
Title tags, meta descriptions, heading structure, keyword targeting, content quality, and internal linking across your key pages.
Keyword & content gaps
What your site currently ranks for, what it should rank for, and the content opportunities your competitors are exploiting that you’re missing.
Backlink profile
The quality and relevance of your existing backlinks, any toxic links worth disavowing, and where link building opportunities exist.
Competitor analysis
What your top competitors are doing in search that you’re not — the gaps, the opportunities, and the quick wins that are there for the taking.
Prioritised action plan
Not just a list of issues — a clear, prioritised roadmap of what to fix first, what the expected impact is, and how to implement each fix.
Choose the depth that’s
right for your site.
Every audit is scoped to your site’s size and complexity. Here’s a guide to the options — we’ll discuss what’s right for you before any work begins.
A focused review of your most critical SEO signals — the issues that are most likely causing problems right now. Good for smaller sites or as a starting point.
- Technical health scan
- Top 10 priority issues identified
- Key on-page checks
- Written summary with recommendations
A comprehensive review of your entire site — technical, on-page, content, backlinks, and competitor analysis. Delivered as a detailed, prioritised report.
- Full technical audit
- On-page analysis across key pages
- Keyword & content gap analysis
- Backlink profile review
- Top 3 competitor analysis
- Prioritised action plan
- Walkthrough call to talk through findings
For larger sites, ecommerce stores, or complex technical situations that need a deeper level of analysis. Scoped individually based on your site’s specific needs.
- Everything in Full SEO audit
- Crawl budget analysis
- Faceted navigation review
- Category & product page strategy
- Platform-specific recommendations
- Ongoing support option
Common questions about
SEO audits.
How is this different from a free automated audit?
Automated tools like Screaming Frog, Ahrefs and SEMrush are great at surfacing data — but they can’t interpret it. They’ll flag 200 issues without telling you which three actually matter. A proper audit involves a human expert who understands context, can identify patterns automated tools miss, and tells you what to actually do about it.
How long does an audit take?
It depends on the size and complexity of your site. A site health check can be turned around quickly; a full audit for a larger site takes longer to do properly. I’ll give you a clear timeframe before we start — I’d rather take the time to do it right than rush something you’ll be working from for months.
What format does the audit come in?
A written report in plain English — not a spreadsheet full of raw data. Each issue is explained clearly, with context on why it matters and specific instructions for how to fix it. For the full audit, this is followed by a call where we walk through the key findings together.
Can you implement the fixes as well?
Yes — many clients use the audit as a starting point and then move into an ongoing retainer where I handle the implementation. Or if you have a developer, the report will give them everything they need to work from.
My site isn’t ranking at all — is an audit worth it?
Especially then. If your site has no rankings or very poor visibility, there’s almost certainly a specific reason — and finding that reason quickly is much more efficient than throwing random SEO tactics at it. An audit tells you exactly where to focus your effort.
An expert audit. Not an automated report with a logo on it.
I’m Brad, a freelance SEO consultant based in Leicester with 15 years of experience auditing sites of every type and size. I’ve reviewed hundreds of sites across ecommerce, local business, and enterprise, which means I can spot patterns and prioritise fixes that automated tools simply can’t.
Every audit I deliver is written by me, not generated by a tool. You get clear, honest, prioritised recommendations, and if you want help implementing them, I’m available for that too. No upsells, no lock-ins, just straightforward expert advice.
Start a conversationReady to find out what’s
really going on?
Send me your URL and I’ll take a look — no cost, no obligation, just an honest take on what I find.